Should Your Man Smell Like Old Spice? And How Is This A Story?

As many of you know, I'm a writer.
There.
I said it.
I'm not a published author, but I write and I LIKE it.
I got an email recently about the video below. It was titled "30 Seconds of Pure Creative Genius" and for good reason.
Here is an excerpt:
This spot tells an entire story, both visually and narratively.

It’s the sum of ... successful storytelling in full glory... It has a killer concept, a great character, a solid structure, a great series of lightning-fast scenes, and most of all…

… the voice of the writing is on another level.

What makes this work is the sum of all these elements working together. Click on the link below to behold this spectacle.

Genius.

One more note. As a writer of novels and screenplays, you not only have to summon a remarkable voice, you also need to create the vehicle of its delivery. In other words, you need to be the writer, the actor, and the director of your story, and pull it together in such a way that the sum of the end product exceeds those parts.

Which is precisely what happens here.

And the guy in the commercial is getting an Emmy!